Digital marketing is evolving at a rapid pace. What was once a mystical concept, such as voice-search optimization, is becoming an everyday reality, and artificial intelligence is becoming a leading concern for business owners. In 2021, Chatbots, Personalization, and Search will be the dominating trends in digital marketing. Furthermore, all SEOs will be experiencing major updates to search algorithm every weekend. Keeping up with these trends is crucial to staying ahead of your competitors.
As technology continues to evolve, businesses are recognizing the need to improve the customer experience. For example, brands must embrace AI, machine learning, and augmented/virtual reality. These technologies make customer experiences faster, smarter, and more effective, and open up new ways to engage with brands. Examples include a new technology from Nordstrom, which lets customers interact with a virtual mirror that helps them select the perfect outfit for their appearance. By promoting beauty trends using AR, businesses can attract foot traffic and build brand loyalty.
Influencers continue to have a profound impact on digital marketing. Influencers who are active across multiple channels are most likely to reach different segments of the market. Influencers in the travel, beauty, and beauty industries will benefit most. B2C brands should consider leveraging social media influencers for their marketing strategies. Once the right influencer is selected, they’ll be a valuable asset to any business’s marketing strategy.